Johnson & Johnson

Health. Innovation. Heart.

As the largest healthcare products company in the world, J&J carries a substantial influence on patients, healthcare providers, and the science community. It’s a business that firmly stands by its commitment of accelerating innovation to solve the toughest health challenges and transform the patient experience.

A Rebrand 136 Years in the Making

For the first time since 1886, J&J was undergoing a massive brand refresh—with a new visual identity that was more in tune with modern times.

Leading up to this historic launch, I was tasked with with generating social media copy highlighting a collection of informative topics and personal stories supporting the brand’s mission.

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That Feeling When

I also played a crucial part on the Janssen Select creative team, helping develop a campaign to promote Xarelto, a prescription blood thinner. Due to temporary limits on what Medicare drug plans cover for prescription drugs (also known as “coverage gaps”), patients end up having to pay all out of pocket until they reach the “catastrophic coverage” part of their plan, usually costing much more than they can afford. So, you can understand that when patients finally uncover a more affordable way to take their prescription drugs, there’s an overwhelming sense of relief and joy. 

We call it “That Feeling When.”

My initial sketch that served as inspiration for the final design treatment.

And the rest was history.