U.S. Army
Bold. Brave. Confident.
Three words that defined our work and served as our north star for the largest branch of the U.S. military.
As part of the GoArmy creative team, we’ve utilized cumulative learnings and ongoing trends to build out series concepts for the brand’s social channels.
From job descriptions to heartfelt profile stories, we made it our mission to promote career opportunities and drive traffic to GoArmy.com.
Be All You Can Be.
I’ve also been involved in developing several campaigns, including the launch of the U.S. Army’s first rebrand since 2001, aiming to inspire the next generation to “Be All You Can Be.”
Trends + Social Executions.
On the Real Time content team, we were tasked with identifying the latest viral trends online to repurpose across GoArmy social platforms, developing creative assets promptly to optimize relevance.
It’s Your Time.
For those seeking to serve their country part-time, the Army Reserve allows you to continue growing in your civilian career and pursue individual goals. For this campaign, I drafted VO scripts and oversaw post-production.
In the field.
I’ve also played the part of social shooter on GoArmy production shoots, conducting interviews and capturing b-roll footage at Army bases across the country.
